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Outputs (142)

Bristol social marketing centre: Past, present, and future (2022)
Book Chapter
Warren, S., & Tapp, A. (2022). Bristol social marketing centre: Past, present, and future. In C. Fourali, & J. French (Eds.), The Palgrave Encyclopedia of Social Marketing. Springer International Publishing. https://doi.org/10.1007/978-3-030-14449-4_51-1

This chapter covers the story of the Bristol Social Marketing Center. The Bristol Social Marketing Centre (BSMC) was a Research Centre of Excellence within the Faculty of Business and Law at the University of the West of England, Bristol. Founded in... Read More about Bristol social marketing centre: Past, present, and future.

End of life choices and storytelling - Exploring preferences and conflicts (2021)
Journal Article
Spear, S., Tapp, A., & Morey, Y. (2021). End of life choices and storytelling - Exploring preferences and conflicts. Storytelling, Self, Society, 17(2), 210-232. https://doi.org/10.1353/sss.2021.0016

As people are living longer, their needs for health and social care at the end of life (EoL) are increasing. People are encouraged to make choices about their EoL, but doing so is a complex process, and there is currently little research into how—and... Read More about End of life choices and storytelling - Exploring preferences and conflicts.

Effect of novel technology-enabled multidimensional physical activity feedback in primary care patients at risk of chronic disease – the MIPACT study: A randomised controlled trial (2020)
Journal Article
Peacock, O. J., Western, M. J., Batterham, A. M., Chowdhury, E. A., Stathi, A., Standage, M., …Thompson, D. (2020). Effect of novel technology-enabled multidimensional physical activity feedback in primary care patients at risk of chronic disease – the MIPACT study: A randomised controlled trial. International Journal of Behavioral Nutrition and Physical Activity, 17, Article 99. https://doi.org/10.1186/s12966-020-00998-5

© 2020 The Author(s). Background: Technological progress has enabled the provision of personalised feedback across multiple dimensions of physical activity that are important for health. Whether this multidimensional approach supports physical activi... Read More about Effect of novel technology-enabled multidimensional physical activity feedback in primary care patients at risk of chronic disease – the MIPACT study: A randomised controlled trial.

Public responses to volunteer community care: Propositions for old age and end of life (2019)
Journal Article
Tapp, A., Nancarrow, C., Morey, Y., Warren, S., Bowtell, N., & Verne, J. (2019). Public responses to volunteer community care: Propositions for old age and end of life. PLoS ONE, 14(7), Article e0218597. https://doi.org/10.1371/journal.pone.0218597

Background Funding shortages and an ageing population have increased pressures on state or insurance funded end of life care for older people. Across the world, policy debate has arisen about the potential role volunteers can play, working alongside... Read More about Public responses to volunteer community care: Propositions for old age and end of life.

Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England (2019)
Presentation / Conference
Verne, J., Tapp, A., Nancarrow, C., Warren, S., & Morey, Y. (2019, May). Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England. Poster presented at 16th World Congress of the European Association for Palliative Care, Berlin, Germany

Political affiliation and population views on the role of family and volunteer carers to supplement state provision in end of life care in England Alan Tapp, Clive Nancarrow, Yvette Morey, Stella Warren, Julia Verne Background: In England politicia... Read More about Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England.

One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they? (2019)
Presentation / Conference
Verne, J., Tapp, A., Nancarrow, C., Morey, Y., & Warren, S. (2019, May). One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?. Poster presented at 16th World Congress of the European Association for Palliative Care (EPAC), Berlin, Germany

- Background: There is increased interest in the impact of living alone and loneliness on people’s wellbeing at the end of life and practicality of providing care, especially at home. In a nationally representative sample of 3,590 people aged >45 yea... Read More about One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?.

The effect of ‘smart’ financial incentives on driving behaviour of novice drivers (2018)
Journal Article
Mortimer, D., Wijnands, J., Harris, A., Tapp, A., & Stevenson, M. (2018). The effect of ‘smart’ financial incentives on driving behaviour of novice drivers. Accident Analysis and Prevention, 119, 68-79. https://doi.org/10.1016/j.aap.2018.06.014

© 2018 Elsevier Ltd Recent studies have demonstrated that financial incentives can improve driving behaviour but high-value incentives are unlikely to be cost-effective and attempts to amplify the impact of low-value incentives have so far proven dis... Read More about The effect of ‘smart’ financial incentives on driving behaviour of novice drivers.

Youth engagement with alcohol brands in the UK (2017)
Report
Morey, Y., Eadie, D., Purves, R., Hooper, L., Gillian, R., Warren, S., …Tapp, A. (2017). Youth engagement with alcohol brands in the UK

Report from Cancer Research UK, University of the West of England and University of Stirling which explores how young people engage with alcohol brands

Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13-18 in England (2017)
Journal Article
Morey, Y., Mellon, D., Dailami, N., Verne, J., & Tapp, A. (2017). Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13-18 in England. Journal of Public Health, 39(1), 58-64. https://doi.org/10.1093/pubmed/fdw010

© The Author 2016. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. Background To establish an estimate of prevalence in a nationally representative sample of community adolescents. To examine associati... Read More about Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13-18 in England.

Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits (2016)
Journal Article
Tapp, A., Nancarrow, C., Davis, A., & Jones, S. (2016). Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits. Transportation Research Part A: Policy and Practice, 91, 195-212. https://doi.org/10.1016/j.tra.2016.06.007

© 2016 Elsevier Ltd Levels of support for 20mph limits in Great Britain are consistently high. However, these positive attitudes are not translating into similarly positive behaviour changes in terms of complying with these new speed limits. Recent r... Read More about Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits.

Great Britain adults' opinions on cycling: Implications for policy (2016)
Journal Article
Tapp, A., Davis, A., Nancarrow, C., & Jones, S. (2016). Great Britain adults' opinions on cycling: Implications for policy. Transportation Research Part A: Policy and Practice, 89, 14-28. https://doi.org/10.1016/j.tra.2016.05.001

© 2016 Elsevier Ltd. In its neglect of cycling, the transport policy history of Great Britain is typical of many car-dependent societies. Policy inertia with respect to sustainable travel may be driven by the assumptions that, firstly, most household... Read More about Great Britain adults' opinions on cycling: Implications for policy.

The use of social marketing in promoting cycling (2015)
Book Chapter
Tapp, A., & Parkin, J. (2015). The use of social marketing in promoting cycling. In R. Gerike, & J. Parkin (Eds.), Cycling Futures: From Research into Practice (183-205). Farnham, Surrey, UK: Ashgate

This chapter explores the use of social marketing to increase the use of the bicycle as a mode of everyday travel. The popularity and level of use of a particular transport mode will broadly result from two factors: the quality of experience of that... Read More about The use of social marketing in promoting cycling.

Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial (2015)
Journal Article
Peacock, O. J., Western, M. J., Batterham, A. M., Stathi, A., Standage, M., Tapp, A., …Thompson, D. (2015). Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial. Trials, 16(1), https://doi.org/10.1186/s13063-015-0892-x

© 2015 Peacock et al. Background: Low physical activity is a major public health problem. New cost-effective approaches that stimulate meaningful long-term changes in physical activity are required, especially within primary care settings. It is beco... Read More about Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial.

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article
Tapp, A., Nancarrow, C., & Davis, A. (2015). Support and compliance with 20 mph speed limits in Great Britain. Transportation Research Part F: Traffic Psychology and Behaviour, 31, 36-53. https://doi.org/10.1016/j.trf.2015.03.002

© 2015 Elsevier Ltd. All rights reserved. There are a number of challenges relating to both the support of and compliance with speed limits. The introduction of 20 mph limits in Great Britain is no exception: the recent rise in the deployment of thes... Read More about Support and compliance with 20 mph speed limits in Great Britain.

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article
Spotswood, F., Chatterton, T., Tapp, A., & Williams, D. (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. https://doi.org/10.1016/j.trf.2014.12.001

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference
Tapp, A., Rundle-Thiele, S., Anibaldi, R., Warren, S., & Beardmore, A. (2014, December). Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions. Paper presented at Australian Association of Social Marketing Conference (ANZMAC), Brisbane, Australia

In ‘(re)emerging cycling regions’ such as Australia and the United Kingdom, cycling has experienced increased interest as a viable form of everyday transport as an alternative to cars and public transport, as well as growing popularity as leisure or... Read More about Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions.

Online access panels for surveys on public health and epidemiology (2014)
Report
Nancarrow, C., & Tapp, A. (2014). Online access panels for surveys on public health and epidemiology

In both the private and public sectors research on attitudes and behaviour is often carried out using “online access panels” – panels sometimes consisting of hundreds of thousands of members of the public who have agreed to answer questionnaires on a... Read More about Online access panels for surveys on public health and epidemiology.

Can social marketing make 20mph the new norm? (2014)
Journal Article
Toy, S., Tapp, A., Musselwhite, C., & Davis, A. (2014). Can social marketing make 20mph the new norm?. Journal of Transport and Health, 1(3), 165-173. https://doi.org/10.1016/j.jth.2014.05.003

© 2014 Elsevier Ltd. This paper reports the findings of a study that explored the possible role for social marketing in supporting compliance with 20. mph signs-only speed limits. The study, completed in July 2012, involved a review of the literature... Read More about Can social marketing make 20mph the new norm?.

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
Gordon, R., Tapp, A., & Spotswood, F. (2013). From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), 206-222. https://doi.org/10.1108/JSOCM-01-2013-0011

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275-294. https://doi.org/10.1108/JSOCM-01-2013-0006

Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.

Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2013). Using social marketing to encourage teenage mothers to breastfeed. Journal of Social Marketing, 3(2), 144-161. https://doi.org/10.1108/JSOCM-04-2012-0015

Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.

'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article
Rhodes, C., Condon, L., Condon, L., Rhodes, C., Warren, S., Withall, J., & Tapp, A. (2013). 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support. Health Education Journal, 72(2), 156-162. https://doi.org/10.1177/0017896912437295

Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article
Pressley, A., Tapp, A., Pressley, A., Baugh, M., & White, P. (2013). Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas. Accident Analysis and Prevention, 58, 148-157. https://doi.org/10.1016/j.aap.2013.04.023

Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article
Leonard, S., Spotswood, F., & Tapp, A. (2012). Overcoming the self-image incongruency of non-cyclists. Journal of Social Marketing, 2(1), 23-36. https://doi.org/10.1108/20426761211203238

Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.

Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article
Pressley, A., Collins, K., & Tapp, A. (2010). Social marketing and social influences: Using social ecology as a theoretical framework. Journal of Marketing Management, 26(13-14), 1181-1200. https://doi.org/10.1080/0267257X.2010.522529

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Field-capital theory and its implications for marketing (2010)
Journal Article
Tapp, A., & Warren, S. (2010). Field-capital theory and its implications for marketing. European Journal of Marketing, 44(1-2), 200-222. https://doi.org/10.1108/03090561011008673

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article
Powell, J., & Tapp, A. (2009). The use of social marketing to influence the development of problem gambling in the UK: Implications for public health. International Journal of Mental Health and Addiction, 7(1), 3-11. https://doi.org/10.1007/s11469-008-9189-6

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

Social marketing and the meaning of cool (2008)
Journal Article
Tapp, A., & Bird, S. (2008). Social marketing and the meaning of cool. Social Marketing Quarterly, 14(1), 18-29. https://doi.org/10.1080/15245000801898399

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.

Social marketing-based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing-based strategy for obesity interventions

Terms of reference for this project We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West... Read More about Social marketing-based strategy for obesity interventions.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article
Tapp, A., & Hughes, T. (2008). Why "soft science" is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42(3-4), 265-278. https://doi.org/10.1108/03090560810852913

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Barriers to exercise for young adults (2007)
Presentation / Conference
Tapp, A., & Spotswood, F. (2007, June). Barriers to exercise for young adults. Presented at National Student Sports Promotion Conference, Birmingham University, UK

Physics envy (2007)
Journal Article
Tapp, A. (2007). Physics envy. Marketing Intelligence and Planning, 25(3), 229-231. https://doi.org/10.1108/02634500710747743

Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.

Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Powell, J., Tapp, A., Orme, J., & Farr, M. (2007). Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations. Primary Health Care Research and Development, 8(1), 22-35. https://doi.org/10.1017/S1463423607000047

Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.

From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
Adamson, G., Jones, W., & Tapp, A. (2006). From CRM to FRM: applying CRM in the football industry. Journal of Database Marketing and Customer Strategy Management, 13(2), 156-172

In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.

Revolution marketing (2005)
Book
Gamble, P., Tapp, A., Stone, M., & Marsella, A. (2005). Revolution marketing. London: Kogan Press

Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13

This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.

A call to arms for applied marketing academics (2004)
Journal Article
Tapp, A. (2004). A call to arms for applied marketing academics. Marketing Intelligence and Planning, 22(5), 579-590. https://doi.org/10.1108/02634500410551950

“Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the... Read More about A call to arms for applied marketing academics.

New technology and the changing role of marketing (2004)
Journal Article
Tapp, A., & Hughes, T. (2004). New technology and the changing role of marketing. Marketing Intelligence and Planning, 22(3), 284-296. https://doi.org/10.1108/02634500410536876

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

The changing face of marketing academia: What can we learn from commercial market research and practitioners? (2004)
Journal Article
Tapp, A. (2004). The changing face of marketing academia: What can we learn from commercial market research and practitioners?. European Journal of Marketing, 38(5/6), 492-499. https://doi.org/10.1108/03090560410529178

This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitione... Read More about The changing face of marketing academia: What can we learn from commercial market research and practitioners?.

The use of direct marketing in higher education (2003)
Presentation / Conference
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK

eManaging sport customers (2003)
Book Chapter
Tapp, A. (2003). eManaging sport customers. In J. Beech, & S. Chadwick (Eds.), The Business of Sport Management. UK: Pearson Education

From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters (2002)
Journal Article
Tapp, A., & Clowes, J. (2002). From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36(11/12), 1248-1269. https://doi.org/10.1108/03090560210445164

Academically constructed segments may often fail to be implemented by practitioners. There may be a number of reasons for this, but at the heart of the matter for practitioners must be an economic reward that outweighs the incremental costs of segmen... Read More about From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters.

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Emerging trends in the use of the Internet – lessons from the football sector. Qualitative Market Research: An International Journal, 3(1), 38-46. https://doi.org/10.1108/13522750010310479

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communications. FT Pitman (Pearson)

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39-50. https://doi.org/10.1080/135272699345734

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article
Clowes, J., & Tapp, A. (1998). ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income. Managing Leisure, 3(1), 18-25. https://doi.org/10.1080/13606719808559322

Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.

Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon
Report
Pollard, K., Condon, L., Warren, S., Collins, K., Tapp, A., Boyles, A., & Ricketts, A. Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon

Executive Summary • NHS Swindon has targets to increase the initiation and duration of breastfeeding to 6-8 weeks and beyond. A number of interventions have been implemented to increase local breastfeeding prevalence, including the UNICEF Baby Frien... Read More about Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon.