Youth engagement with alcohol brands in the UK

Morey, Yvette.; Eadie, Douglas.; Purves, Richard.; Hooper, Lucie.; Gillian, Rosenberg.; Warren, Stella.; Hillman, Henry.; Vohra, Jyotsna.; Hastings, Gerard.; Tapp, Alan.

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Authors

Yvette Morey Yvette2.Morey@uwe.ac.uk
Senior Lecturer in Marketing

Douglas Eadie

Richard Purves

Lucie Hooper

Rosenberg Gillian

Stella Warren Stella.Warren@uwe.ac.uk
Research Fellow

Henry Hillman Henry3.Hillman@uwe.ac.uk
Lecturer in Law

Jyotsna Vohra

Gerard Hastings

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Abstract

Report from Cancer Research UK, University of the West of England and University of Stirling which explores how young people engage with alcohol brands

Report Type	Project Report
Publication Date	Nov 1, 2017
Peer Reviewed	Peer Reviewed
Institution Citation	Morey, Y., Eadie, D., Purves, R., Hooper, L., Gillian, R., Warren, S., …Tapp, A. (2017). Youth engagement with alcohol brands in the UK
Keywords	alcohol harm, young people, cancer, alcohol branding, alcohol marketing
Publisher URL	http://www.cancerresearchuk.org/funding-for-researchers/how-we-deliver-research/our-research-partnerships/bupa-foundation-cancer-prevention-initiative/the-policy-research-centre-for-cancer-prevention-prcp?_ga=2.98884766.1896254669.1512651524-1540259396.15
Additional Information	Additional Information : Content supplied by the world’s largest charitable funder of cancer research, © Cancer Research UK [2002] All rights reserved. Cancer Research UK is independent from UWE and a source of trusted information for all.