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Youth engagement with alcohol brands in the UK

Morey, Yvette; Eadie, Douglas; Purves, Richard; Hooper, Lucie; Gillian, Rosenberg; Warren, Stella; Hillman, Henry; Vohra, Jyotsna; Hastings, Gerard; Tapp, Alan

Authors

Yvette Morey Yvette2.Morey@uwe.ac.uk
AHOD in Marketing and Enterprise Prog Clust

Douglas Eadie

Richard Purves

Lucie Hooper

Rosenberg Gillian

Jyotsna Vohra

Gerard Hastings



Abstract

Report from Cancer Research UK, University of the West of England and University of Stirling which explores how young people engage with alcohol brands

Citation

Morey, Y., Eadie, D., Purves, R., Hooper, L., Gillian, R., Warren, S., …Tapp, A. (2017). Youth engagement with alcohol brands in the UK

Report Type Project Report
Publication Date Nov 1, 2017
Publicly Available Date Nov 30, -0001
Peer Reviewed Peer Reviewed
Keywords alcohol harm, young people, cancer, alcohol branding, alcohol marketing
Publisher URL http://www.cancerresearchuk.org/funding-for-researchers/how-we-deliver-research/our-research-partnerships/bupa-foundation-cancer-prevention-initiative/the-policy-research-centre-for-cancer-prevention-prcp?_ga=2.98884766.1896254669.1512651524-1540259396.15
Additional Information Additional Information : Content supplied by the world’s largest charitable funder of cancer research, © Cancer Research UK [2002] All rights reserved. Cancer Research UK is independent from UWE and a source of trusted information for all.

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