Welcome to UWE Bristol Research Repository
Latest Additions
Building brand awareness: The role of celebrity endorsement in advertisements (2018)
Journal Article
Advertisers believe that celebrity endorsement is a competent marketing tool for building brand awareness. Based on Elaboration Likelihood Model, this research aims at exploring how celebrity endorsement in advertisement creates brand awareness. A qu... Read More about Building brand awareness: The role of celebrity endorsement in advertisements.
Sex and the social order: Creative approaches to teaching the history of gender and sexuality in modern Britain (2025)
Journal Article
As History researchers and teachers, we want our students to discover the excitement that can be found in original historical research, and in how this research can be used to make a difference in and with our communities. Teaching, research, and pub... Read More about Sex and the social order: Creative approaches to teaching the history of gender and sexuality in modern Britain.
Do the collaboration dimensions pay in manufacturing reverse supply chain? An empirical approach (2022)
Book Chapter
The purpose of this paper is to examine empirically the enablers and practices of collaboration in relation to reverse supply chain. The research method used in this research was a quantitative method using a survey approach to empirically test if th... Read More about Do the collaboration dimensions pay in manufacturing reverse supply chain? An empirical approach.
Building a digital twin framework for EEG neurofeedback in cricket batting motor imagery using simulated data (2024)
Presentation / Conference Contribution
This paper presents a digital twin framework designed to provide neurofeedback for a cricket batting motor imagery (MI) study. The framework uses simulated EEG data to establish a computational model that can be extended to real-time data integration... Read More about Building a digital twin framework for EEG neurofeedback in cricket batting motor imagery using simulated data.