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The need for effective internal marketing to support external social marketing strategies

Bird, Sara; Eagle, Lynne; Tapp, Alan; Spotswood, Fiona

Authors

Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI

Lynne Eagle

Fiona Spotswood



Citation

Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name World Social Marketing Conference
Start Date Sep 29, 2008
End Date Sep 30, 2008
Publication Date Jan 1, 2008
Peer Reviewed Peer Reviewed
Keywords internal marketing, social marketing strategies
Publisher URL http://www.tcp-events.co.uk/wsmc/