Boredom in the creative studio (2023)
Journal Article
Vafeas, M. (in press). Boredom in the creative studio. Journal of Advertising, https://doi.org/10.1080/00913367.2023.2173683

Despite its high incidence in the workplace, boredom is yet to be examined in the context of the creative studio. This concern is particularly pertinent because creative personality types are reported to be more boredom prone than others and because,... Read More about Boredom in the creative studio.

Information behaviour in high risk decision making: Study of international postgraduates (2022)
Journal Article
McNicholas, C., & Marcella, R. (in press). Information behaviour in high risk decision making: Study of international postgraduates. Journal of Information Science, Article 016555152211240. https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: Study of international postgraduates.

Bristol social marketing centre: Past, present, and future (2022)
Book Chapter
Warren, S., & Tapp, A. (2022). Bristol social marketing centre: Past, present, and future. In C. Fourali, & J. French (Eds.), The Palgrave Encyclopedia of Social Marketing. Springer International Publishing. https://doi.org/10.1007/978-3-030-14449-4_51-1

This chapter covers the story of the Bristol Social Marketing Center. The Bristol Social Marketing Centre (BSMC) was a Research Centre of Excellence within the Faculty of Business and Law at the University of the West of England, Bristol. Founded in... Read More about Bristol social marketing centre: Past, present, and future.

Happiness and co-creation of value: Playing the blues (2021)
Journal Article
Hughes, T., & Vafeas, M. (2021). Happiness and co-creation of value: Playing the blues. Marketing Theory, 21(4), 579-589. https://doi.org/10.1177/14705931211032255

Little has been written about co-creational aspects of happiness. Happiness is generally treated in the marketing literature as an individual outcome of exchange. However, the notion of value in exchange has been challenged by service-dominant (S-D)... Read More about Happiness and co-creation of value: Playing the blues.

Personality and motives for social media use when physically distanced: A uses and gratifications approach (2021)
Journal Article
Bowden-Green, T., Hinds, J., & Joinson, A. (2021). Personality and motives for social media use when physically distanced: A uses and gratifications approach. Frontiers in Psychology, 12, Article 607948. https://doi.org/10.3389/fpsyg.2021.607948

This paper explores individuals’ motives for using social media when living under ‘social distancing’ conditions imposed during the COVID-19 pandemic, where they were instructed to physically distance from other people. Adopting a ‘uses and gratifica... Read More about Personality and motives for social media use when physically distanced: A uses and gratifications approach.

Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment (2021)
Journal Article
Vafeas, M. (2021). Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment. Journal of Advertising, 50(3), 299-308. https://doi.org/10.1080/00913367.2020.1852454

Agencies depend on client resources to fulfil their value proposition. An inadequate quantity or quality of client resources can negatively influence agency output. Advertising literature reports that agencies are frequently frustrated with deficienc... Read More about Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment.

The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey (2020)
Presentation / Conference
Poole, A. (2020, September). The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey. Paper presented at British Academy of Management 2020 Conference in the Cloud, Conference in the Cloud

Against a background of increasing use of digital technology in society including the retail sector, this developmental paper identifies a need for research into ethical and sustainability issues that affect an individual's decision to use digital te... Read More about The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey.

When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation (2020)
Thesis
Du, Y. When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1490947

The research relates to identity projects and the question of why consumers still purchase identity-inconsistent products. Specifically, the research aims to explore what happens when identity projects goes wrong. Identity projects is the theory t... Read More about When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation.

How is extraversion related to social media use? A literature review (2020)
Journal Article
Bowden-Green, T., Hinds, J., & Joinson, A. (2020). How is extraversion related to social media use? A literature review. Personality and Individual Differences, 164, Article 110040. https://doi.org/10.1016/j.paid.2020.110040

With nearly 3.5 billion people now using some form of social media, understanding its relationship with personality has become a crucial focus of psychological research. As such, research linking personality traits to social media behaviour has proli... Read More about How is extraversion related to social media use? A literature review.

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation (2020)
Journal Article
Vafeas, M., & Hughes, T. (2020). Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation. Industrial Marketing Management, 91, 596-609. https://doi.org/10.1016/j.indmarman.2020.03.014

Service-dominant logic maintains that value is created collaboratively through a process of resource integration. Knowledge-intensive business services, the context for this study, are heavily dependent on customer resources for the fulfilment of the... Read More about Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation.

Environmentally Sustainable Event Design (2019)
Book Chapter
Mackay, C., & Julien, A. (2019). Environmentally Sustainable Event Design. In V. Antchak, & O. Ramsbottom (Eds.), The Fundamentals of Event Design, (177 - 195). Oxon: Taylor & Francis (Routledge)

Events are varied in terms of their type, scale, duration, location, time of year and theme, and this leads to equally varied impacts. However, all events involve impacts on or of ecology, transport, water, energy, lighting, noise and waste. Sustain... Read More about Environmentally Sustainable Event Design.

An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market (2019)
Thesis
Khongthaworn, P. An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1490848

Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information for consumers evaluating products and services, redu... Read More about An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market.

Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs (2019)
Journal Article
Kumar, N., Brint, A., Shi, E., Upadhyay, A., & Ruan, X. (2019). Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs. Production Planning and Control, 30(5-6), 464-478. https://doi.org/10.1080/09537287.2018.1501816

With growing regulatory and market pressure to implement green practices, SMEs are facing enormous challenges to simultaneously improve operational and green performances of their supply chains. The paper aims to understand the green practices adopte... Read More about Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs.

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation (2019)
Journal Article
Hughes, T., & Vafeas, M. (2019). Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation. Journal of Business to Business Marketing, https://doi.org/10.1080/1051712X.2019.1611080

© 2019, © 2019 Taylor & Francis Group, LLC. Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the res... Read More about Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation.

The Rise of Online Shopping: Could Servicescape Revive the High Street? (2019)
Conference Proceeding
Wiseman, G., & Poole, A. (in press). The Rise of Online Shopping: Could Servicescape Revive the High Street?.

Against a background of rising online sales and the decline of traditional high street shopping, this study examines factors related to in-store 'atmosphere' and 'servicescape' that may encourage consumers to purchase in-store rather than online in t... Read More about The Rise of Online Shopping: Could Servicescape Revive the High Street?.

Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education. Routledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.

Drivers of client loyalty in the context of market and technological transformation (2018)
Conference Proceeding
Vafeas, M., Hughes, T., & Little, E. (2018). Drivers of client loyalty in the context of market and technological transformation.

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More about Drivers of client loyalty in the context of market and technological transformation.

Financial services brand engagement: The role of experience and perceived risk (2018)
Presentation / Conference
Poole, A. (2018, September). Financial services brand engagement: The role of experience and perceived risk. Paper presented at British Academy of Management Conference 2018, UWE Bristol, England

Against a background of growing consumer cynicism towards brands and high levels of consumer distrust of the financial services industry, this developmental paper explores the possible role of consumer experience and perceived risk in consumer brand... Read More about Financial services brand engagement: The role of experience and perceived risk.

Resource integration for co-creation between marketing agencies and clients (2018)
Journal Article
Hughes, T., Vafeas, M., & Hilton, T. (2018). Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing, 52(5-6), 1329-1354. https://doi.org/10.1108/EJM-10-2015-0725

© 2018, Emerald Publishing Limited. Purpose: Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration betw... Read More about Resource integration for co-creation between marketing agencies and clients.

Service-dominant logic as a framework for exploring research utilization (2018)
Journal Article
Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019

© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge betwe... Read More about Service-dominant logic as a framework for exploring research utilization.