@conference { , title = {The need for effective internal marketing to support external social marketing strategies}, conference = {World Social Marketing Conference}, publicationstatus = {Unpublished}, url = {https://uwe-repository.worktribe.com/output/1017072}, keyword = {Centre for Transport and Society, Bristol Leadership and Change Centre, internal marketing, social marketing strategies}, year = {2008}, author = {Bird, Sara and Eagle, Lynne and Tapp, Alan and Spotswood, Fiona} }