New marketing, new marketers?

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Tapp, Alan; Stone, Merlin; Nancarrow, Clive; Evans, M

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Merlin Stone

Clive Nancarrow Clive.Nancarrow@uwe.ac.uk
Professor Emeritus

M Evans

Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	EMAC Conference
Start Date	May 28, 2002
End Date	May 31, 2002
Publication Date	May 1, 2002
Peer Reviewed	Not Peer Reviewed
Keywords	marketing, marketers
Public URL	https://uwe-repository.worktribe.com/output/1078258
Publisher URL	http://www.emac-online.org/r/default.asp?iId=IIFKL

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