Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Media neutral planning: A strategic perspective
Tapp, Alan
Authors
Citation
Tapp, A. (2005). Media neutral planning: A strategic perspective. Journal of Database Marketing and Customer Strategy Management, 12(2), 123-130. https://doi.org/10.1057/palgrave.dbm.3240250
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Journal | The Journal of Database Marketing and Customer Strategy Management |
Print ISSN | 1741-2439 |
Peer Reviewed | Peer Reviewed |
Volume | 12 |
Issue | 2 |
Pages | 123-130 |
DOI | https://doi.org/10.1057/palgrave.dbm.3240250 |
Keywords | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, |
Publisher URL | http://dx.doi.org/10.1057/palgrave.dbm.3240250 |
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