Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports
Tapp, Alan; Clowes, Jeff
Authors
Jeff Clowes
Citation
Tapp, A., & Clowes, J. (2003). Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5(1), 57-73
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | International Journal of Sports Marketing and Sponsorship |
| Print ISSN | 1464-6668 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 5 |
| Issue | 1 |
| Pages | 57-73 |
| Keywords | football fans, marketing, live spectattor sports |
| Publisher URL | http://www.imrpublications.com/imr/journal-landing.aspx?volno=5&no=1 |
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