Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports
Tapp, Alan; Clowes, Jeff
Authors
Jeff Clowes
Citation
Tapp, A., & Clowes, J. (2003). Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5(1), 57-73
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2003 |
Journal | International Journal of Sports Marketing and Sponsorship |
Print ISSN | 1464-6668 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 5 |
Issue | 1 |
Pages | 57-73 |
Keywords | football fans, marketing, live spectattor sports |
Public URL | https://uwe-repository.worktribe.com/output/1074952 |
Publisher URL | http://www.imrpublications.com/imr/journal-landing.aspx?volno=5&no=1 |
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