Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The strategic value of direct marketing: What are we good at? Part 1
Tapp, Alan
Authors
Citation
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2001 |
Journal | Journal of Database Marketing and Customer Strategy Management |
Print ISSN | 1741-2439 |
Peer Reviewed | Peer Reviewed |
Volume | 9 |
Issue | 1 |
Pages | 144-156 |
DOI | https://doi.org/10.1057/palgrave.jdm.3240053 |
Keywords | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, |
Public URL | https://uwe-repository.worktribe.com/output/1092110 |
Publisher URL | http://dx.doi.org/10.1057/palgrave.jdm.3240053 |
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