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The strategic value of direct marketing: What are we good at? Part 1

Tapp, Alan

Authors



Citation

Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053

Journal Article Type Article
Publication Date Jan 1, 2001
Journal Journal of Database Marketing and Customer Strategy Management
Print ISSN 1741-2439
Peer Reviewed Peer Reviewed
Volume 9
Issue 1
Pages 144-156
DOI https://doi.org/10.1057/palgrave.jdm.3240053
Keywords database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet,
Public URL https://uwe-repository.worktribe.com/output/1092110
Publisher URL http://dx.doi.org/10.1057/palgrave.jdm.3240053