Skip to main content

Research Repository

Advanced Search

The use of direct marketing in higher education

Tapp, Alan; Hicks, K; Stone, Merlin


K Hicks

Merlin Stone


Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Higher Education Marketers Conference
Conference Location Cardiff, UK
Start Date Sep 1, 2003
End Date Sep 1, 2003
Publication Date Jan 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords direct marketing, higher education
Public URL