Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The use of direct marketing in higher education
Tapp, Alan; Hicks, K; Stone, Merlin
Authors
K Hicks
Merlin Stone
Citation
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Higher Education Marketers Conference |
| Start Date | Sep 1, 2003 |
| End Date | Sep 1, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | direct marketing, higher education |
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