Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The use of direct marketing in higher education
Tapp, Alan; Hicks, K; Stone, Merlin
Authors
K Hicks
Merlin Stone
Citation
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Higher Education Marketers Conference |
Conference Location | Cardiff, UK |
Start Date | Sep 1, 2003 |
End Date | Sep 1, 2003 |
Publication Date | Jan 1, 2003 |
Peer Reviewed | Not Peer Reviewed |
Keywords | direct marketing, higher education |
Public URL | https://uwe-repository.worktribe.com/output/1074960 |
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