Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Charity brands: a qualitative study of current practice
Tapp, Alan
Authors
Citation
Tapp, A. (1996). Charity brands: a qualitative study of current practice. International Journal of Nonprofit and Voluntary Sector Marketing, 1(4), 327-337. https://doi.org/10.1002/nvsm.6090010406
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1996 |
| Journal | The Journal of Non Profit and Voluntary Sector Marketing |
| Print ISSN | 1465-4520 |
| Publisher | Wiley |
| Peer Reviewed | Peer Reviewed |
| Volume | 1 |
| Issue | 4 |
| Pages | 327-337 |
| DOI | https://doi.org/10.1002/nvsm.6090010406 |
| Keywords | charity, brands, current practice |
| Public URL | https://uwe-repository.worktribe.com/output/1106252 |
| Publisher URL | http://dx.doi.org/10.1002/nvsm.6090010406 |
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