Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited
Tapp, Alan
Authors
Citation
Tapp, A. (2003, July). Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. Paper presented at Academy of Marketing Conference
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Conference |
Start Date | Jul 1, 2003 |
End Date | Jul 1, 2003 |
Publication Date | Jan 1, 2003 |
Peer Reviewed | Not Peer Reviewed |
Keywords | West Ham, football, supporters |
Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
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