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Relationship marketing for football clubs: A qualitative study of football supporters

Tapp, Alan; Clowes, J

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

J Clowes

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	European association of sports management conference
Start Date	Sep 30, 1998
End Date	Oct 4, 1998
Peer Reviewed	Not Peer Reviewed
Keywords	relationship marketing, football clubs, football supporters
Public URL	https://uwe-repository.worktribe.com/output/1101706
Publisher URL	http://web.tiscali.it/easmorg/

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