Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Relationship marketing for football clubs: A qualitative study of football supporters
Tapp, Alan; Clowes, J
Authors
J Clowes
Citation
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference, Madeira, Portugal
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | European association of sports management conference |
| Conference Location | Madeira, Portugal |
| Start Date | Sep 30, 1998 |
| End Date | Oct 4, 1998 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | relationship marketing, football clubs, football supporters |
| Public URL | https://uwe-repository.worktribe.com/output/1101706 |
| Publisher URL | http://web.tiscali.it/easmorg/ |
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