Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The use of brand management tools in charity fundraising
Tapp, Alan
Authors
Citation
Tapp, A. (1996). The use of brand management tools in charity fundraising. Journal of Brand Management, 3(6), 400-416
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1996 |
| Journal | The Journal of Brand Management |
| Print ISSN | 1350-231X |
| Publisher | Palgrave Macmillan (part of Springer Nature) |
| Peer Reviewed | Peer Reviewed |
| Volume | 3 |
| Issue | 6 |
| Pages | 400-416 |
| Keywords | brand management, charity, fundraising |
| Public URL | https://uwe-repository.worktribe.com/output/1106258 |
| Publisher URL | http://www.palgrave-journals.com/bm/archive/index.html |
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