Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Why practitioners don't read our articles and what we should do about it
Tapp, Alan
Authors
Citation
Tapp, A. (2004, July). Why practitioners don't read our articles and what we should do about it. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2004 |
| End Date | Jul 1, 2004 |
| Publication Date | Jan 1, 2004 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | practitioners, articles |
| Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
You might also like
Youth engagement with alcohol brands in the UK
(2017)
Report
The use of social marketing in promoting cycling
(2015)
Book Chapter