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A case study of a social marketing brand: The image of cycling in the UK

Tapp, Alan; Leonard, Sarah; Collins, Katie; Spotswood, Fiona; Warren, Stella; Rhodes, Celia

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Authors

Sarah Leonard

Katie Collins

Fiona Spotswood

Celia Rhodes



Citation

Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Presentation Conference Type Conference Paper (unpublished)
Conference Name The 2nd World Non-Profit and Social Marketing Conference
Conference Location Dublin, Ireland
Start Date Apr 11, 2011
End Date Apr 12, 2011
Publicly Available Date Jun 8, 2019
Peer Reviewed Not Peer Reviewed
Keywords cycling, image, social marketing
Public URL https://uwe-repository.worktribe.com/output/964117
Related Public URLs http://wsmconference.co.uk/
Additional Information Title of Conference or Conference Proceedings : The 2nd World Non-Profit and Social Marketing Conference

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