Skip to main content

Research Repository

A case study of a social marketing brand: The image of cycling in the UK

Tapp, Alan; Leonard, Sarah; Collins, Katie; Spotswood, Fiona; Warren, Stella; Rhodes, Celia

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Sarah Leonard

Katie Collins

Fiona Spotswood

Stella Warren Stella.Warren@uwe.ac.uk
Research Fellow

Celia Rhodes

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Publicly Available Date	Jun 8, 2019
Peer Reviewed	Not Peer Reviewed
Keywords	cycling, image, social marketing
Public URL	https://uwe-repository.worktribe.com/output/964117
Related Public URLs	http://wsmconference.co.uk/
Additional Information	Title of Conference or Conference Proceedings : The 2nd World Non-Profit and Social Marketing Conference

Files

World_SM_Conf_Case_Studyv2_ATFSSL.pdf (436 Kb)
PDF

World_SM_Conf_Case_Studyv2_ATFSSL.docx (31 Kb)
Document

You might also like

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference Contribution

Online access panels for surveys on public health and epidemiology (-0001)
Preprint / Working Paper

Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial (2015)
Journal Article

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article

The effect of ‘smart’ financial incentives on driving behaviour of novice drivers (2018)
Journal Article

Downloadable Citations