Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
A case study of a social marketing brand: The image of cycling in the UK
Tapp, Alan; Leonard, Sarah; Collins, Katie; Spotswood, Fiona; Warren, Stella; Rhodes, Celia
Authors
Sarah Leonard
Katie Collins
Fiona Spotswood
Stella Warren Stella.Warren@uwe.ac.uk
Research Fellow
Celia Rhodes
Citation
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The 2nd World Non-Profit and Social Marketing Conference |
Conference Location | Dublin, Ireland |
Start Date | Apr 11, 2011 |
End Date | Apr 12, 2011 |
Publicly Available Date | Jun 8, 2019 |
Peer Reviewed | Not Peer Reviewed |
Keywords | cycling, image, social marketing |
Public URL | https://uwe-repository.worktribe.com/output/964117 |
Related Public URLs | http://wsmconference.co.uk/ |
Additional Information | Title of Conference or Conference Proceedings : The 2nd World Non-Profit and Social Marketing Conference |
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World_SM_Conf_Case_Studyv2_ATFSSL.pdf
(436 Kb)
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World_SM_Conf_Case_Studyv2_ATFSSL.docx
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