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Direct marketing communications

Tapp, Alan

Authors



Contributors

D. Picton
Editor

A. Broderick
Editor

Citation

Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communicationsFT Pitman (Pearson)

Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Book Title Integrated marketing communications
ISBN 9780273625131
Keywords direct marketing, communication
Publisher URL http://www.pearsoned.co.uk