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Does trying to do good equate to doing no harm? ethical dimensions of social marketing

Eagle, Lynne; Tapp, Alan; Bird, Sara; Spotswood, Fiona

Authors

Lynne Eagle

Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI



Citation

Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Science World Congress
Conference Location Oslo, Norway
Start Date Jul 21, 2009
End Date Jul 25, 2009
Publication Date Jul 1, 2009
Peer Reviewed Peer Reviewed
Keywords ethics, social marketing
Public URL https://uwe-repository.worktribe.com/output/994618
Publisher URL http://www.ams-web.org/cde.cfm?event=250911