Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
How to bridge the gap: Improving academic/practitioner knowledge exchange
Hughes, Tim; Tapp, Alan; Hughes, Rebecca
Authors
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Rebecca Hughes Rebecca5.Hughes@uwe.ac.uk
Senior Lecturer in Marketing
Citation
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Conference Location | Kingston, UK |
| Start Date | Jul 3, 2007 |
| End Date | Jul 6, 2007 |
| Publication Date | Jan 1, 2007 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | academic, practicioner, knowledge exchange |
| Public URL | https://uwe-repository.worktribe.com/output/1033139 |
| Publisher URL | http://business.kingston.ac.uk/files/documents/conferences/61am2007.pdf |
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