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From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers

Tapp, Alan; Spotswood, Fiona

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Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Fiona Spotswood

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Publicly Available Date	Jun 8, 2019
Peer Reviewed	Not Peer Reviewed
Keywords	behaviour change, social marketing
Public URL	https://uwe-repository.worktribe.com/output/964147
Related Public URLs	http://wsmconference.co.uk/

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World_SM_Conf_Invisibility_ATFSv3.pdf (510 Kb)
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World_SM_Conf_Invisibility_ATFSv3.docx (31 Kb)
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