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From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers

Tapp, Alan; Spotswood, Fiona

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Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Presentation Conference Type Conference Paper (unpublished)
Conference Name The 2nd World Non-Profit and Social Marketing Conference
Conference Location Dublin, Ireland
Start Date Apr 11, 2011
End Date Apr 12, 2011
Publicly Available Date Jun 8, 2019
Peer Reviewed Not Peer Reviewed
Keywords behaviour change, social marketing
Public URL https://uwe-repository.worktribe.com/output/964147
Related Public URLs http://wsmconference.co.uk/

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