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Research Repository

Strategic marketing plan

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Working Paper Type	Working Paper
Publication Date	Jan 1, 1999
Peer Reviewed	Not Peer Reviewed
Keywords	strategic marketing plan, Coventry City FC, football clubs
Public URL	https://uwe-repository.worktribe.com/output/1098853

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