Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?
Tapp, Alan; Stone, Merlin
Authors
Merlin Stone
Citation
Tapp, A., & Stone, M. (2004). Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?. Interactive Marketing -London-, 6(1), 234-242. https://doi.org/10.1057/palgrave.im.4340267
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Interactive Marketing |
| Print ISSN | 1463-5178 |
| Publisher | Henry Stewart Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 6 |
| Issue | 1 |
| Pages | 234-242 |
| DOI | https://doi.org/10.1057/palgrave.im.4340267 |
| Keywords | loyalty cards, retailing, consortium marketing, database marketing, data analysis, partnership |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.im.4340267 |
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