Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Proactive or reactive marketing? The influence of the internet on direct marketing
Tapp, Alan
Authors
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2002 |
| Journal | Journal of Database Marketing and Customer Strategy Management |
| Print ISSN | 1741-2439 |
| Peer Reviewed | Peer Reviewed |
| Volume | 9 |
| Issue | 3 |
| Pages | 238-247 |
| DOI | https://doi.org/10.1057/palgrave.jdm.3240005 |
| Keywords | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection |
| Public URL | https://uwe-repository.worktribe.com/output/1084138 |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.jdm.3240005 |
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