Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Proactive or reactive marketing? The influence of the internet on direct marketing
Tapp, Alan
Authors
Citation
Tapp, A. (2002). Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9(3), 238-247. https://doi.org/10.1057/palgrave.jdm.3240005
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2002 |
| Journal | Journal of Database Marketing and Customer Strategy Management |
| Print ISSN | 1741-2439 |
| Peer Reviewed | Peer Reviewed |
| Volume | 9 |
| Issue | 3 |
| Pages | 238-247 |
| DOI | https://doi.org/10.1057/palgrave.jdm.3240005 |
| Keywords | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, |
| Public URL | https://uwe-repository.worktribe.com/output/1084138 |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.jdm.3240005 |
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