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Future marketers: Future curriculum: Future shock?

Evans, Martin; Nancarrow, Clive; Tapp, Alan; Stone, Merlin


Martin Evans

Clive Nancarrow

Merlin Stone


Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002). Future marketers: Future curriculum: Future shock?. Journal of Marketing Management, 18(5-6), 579-596.

Journal Article Type Article
Publication Date Jan 1, 2002
Journal Journal of Marketing Management
Print ISSN 0267-257X
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 18
Issue 5-6
Pages 579-596
Keywords marketing education, new marketing, data driven marketing, marketing research, strategic marketing, knowledge management, marketing's social responsibility, marketing research and information
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