Martin Evans
Future marketers: Future curriculum: Future shock?
Evans, Martin; Nancarrow, Clive; Tapp, Alan; Stone, Merlin
Citation
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002). Future marketers: Future curriculum: Future shock?. Journal of Marketing Management, 18(5-6), 579-596. https://doi.org/10.1362/0267257022683677
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2002 |
Journal | Journal of Marketing Management |
Print ISSN | 0267-257X |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 18 |
Issue | 5-6 |
Pages | 579-596 |
DOI | https://doi.org/10.1362/0267257022683677 |
Keywords | marketing education, new marketing, data driven marketing, marketing research, strategic marketing, knowledge management, marketing's social responsibility, marketing research and information |
Public URL | https://uwe-repository.worktribe.com/output/1082769 |
Publisher URL | http://dx.doi.org/10.1362/0267257022683677 |
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