Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Market segmentation in football clubs: an empirical investigation
Tapp, Alan; Clowes, J
Authors
J Clowes
Citation
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Proceedings of the European Association of Sport Management Conference EASM |
| Conference Location | Thessaloniki, Greece, |
| Start Date | Jun 1, 1999 |
| End Date | Jun 1, 1999 |
| Peer Reviewed | Not Peer Reviewed |
| Pages | 66-73 |
| Keywords | market segmentation, football clubs |
| Public URL | https://uwe-repository.worktribe.com/output/1098869 |
| Publisher URL | http://web.tiscali.it/easmorg/ |
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