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Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain

Powell, Jane; Tapp, Alan; Sparkes, Emily

Authors

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Jane Powell Jane.Powell@uwe.ac.uk
Professor in Public Health Economics

Emily Sparkes



Citation

Powell, J., Tapp, A., & Sparkes, E. (2007). Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 177-187. https://doi.org/10.1002/nvsm.309

Journal Article Type Article
Publication Date Aug 1, 2007
Journal International Journal of Non-Profit & Voluntary Sector Marketing
Print ISSN 1479-103X
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 12
Issue 3
Pages 177-187
DOI https://doi.org/10.1002/nvsm.309
Keywords social marketing, geodemographics, alcohol misuse
Public URL https://uwe-repository.worktribe.com/output/1026184
Publisher URL http://dx.doi.org/10.1002/nvsm.309