Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Crossing the academic - practice chasm: a blueprint for applied academics
Tapp, Alan
Authors
Citation
Tapp, A. (2003, July). Crossing the academic - practice chasm: a blueprint for applied academics. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2003 |
| End Date | Jul 1, 2003 |
| Publication Date | Jul 1, 2003 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | academic, practice, applied academics |
| Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
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