Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Principles of direct and database marketing (3rd edition)
Tapp, Alan
Authors
Citation
Tapp, A. (2004). Principles of direct and database marketing (3rd edition). Pearson Education
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2004 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 9780273683551 |
| Keywords | direct, database, marketing |
| Publisher URL | http://www.pearsoned.co.uk/ |
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