Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Principles of direct and database marketing (3rd edition)
Tapp, Alan
Authors
Citation
Tapp, A. (2004). Principles of direct and database marketing (3rd edition). UK: Pearson Education
Book Type | Authored Book |
---|---|
Publication Date | Jan 1, 2004 |
Peer Reviewed | Peer Reviewed |
ISBN | 9780273683551 |
Keywords | direct, database, marketing |
Public URL | https://uwe-repository.worktribe.com/output/1066036 |
Publisher URL | http://www.pearsoned.co.uk/ |
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