Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The impact of e-business on on financial services marketing and marketers
Tapp, Alan
Authors
Contributors
Bryan Foss
Editor
Merlin Stone
Editor
Citation
Tapp, A. (2002). The impact of e-business on on financial services marketing and marketers. In B. Foss, & M. Stone (Eds.), CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page
Publication Date | Jan 1, 2002 |
---|---|
Peer Reviewed | Peer Reviewed |
Book Title | CRM in financial services - a practical guide to making customer relationship mamagement work |
ISBN | 9780749436964 |
Keywords | e-business, financial services, marketing, marketers |
Public URL | https://uwe-repository.worktribe.com/output/1084144 |
Publisher URL | http://www.koganpage.com/products/crm-in-financial-services/MarketingandSales/M/CRM/M010/1000620/9780749436964/ |
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