Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Direct and database marketing and customer relationship management in recruiting students for higher education
Tapp, Alan; Hicks, K; Stone, Merlin
Authors
K Hicks
Merlin Stone
Citation
Tapp, A., Hicks, K., & Stone, M. (2004). Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 335-346. https://doi.org/10.1002/nvsm.258
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | International Journal of Non Profit and Voluntary Sector Marketing |
| Print ISSN | 1465-4520 |
| Publisher | Wiley |
| Peer Reviewed | Peer Reviewed |
| Volume | 9 |
| Issue | 4 |
| Pages | 335-346 |
| DOI | https://doi.org/10.1002/nvsm.258 |
| Keywords | direct marketing, database marketing, customer relationship management, recruiting, students, higher education |
| Publisher URL | http://dx.doi.org/10.1002/nvsm.258 |
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