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Research Repository

Book review: The rhetoric and reality of marketing,
by Philip J. Kitchen (Ed)

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Journal Article Type	Article
Publication Date	Jan 1, 2004
Journal	Journal of Marketing Management
Print ISSN	0267-257X
Publisher	Taylor & Francis (Routledge)
Peer Reviewed	Not Peer Reviewed
Volume	20
Issue	3-4
Pages	499-503
DOI	https://doi.org/10.1362/026725704323080515
Keywords	book reviews, rhetoric, reality, marketing, Philip J. Kitchen
Public URL	https://uwe-repository.worktribe.com/output/1066030
Publisher URL	http://dx.doi.org/10.1362/026725704323080515

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