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Clearing up media neutral planning

Tapp, Alan

Authors



Journal Article Type Article
Publication Date Jan 1, 2005
Journal Interactive Marketing
Print ISSN 1746-0166
Peer Reviewed Peer Reviewed
Volume 6
Issue 3
Pages 216-221
DOI https://doi.org/10.1057/palgrave.im.4340288
Keywords media-neutral planning, confusion, basic principles
Public URL https://uwe-repository.worktribe.com/output/1056274
Publisher URL http://dx.doi.org/10.1057/palgrave.im.4340288