Skip to main content

Research Repository

Advanced Search

Clearing up media neutral planning

Tapp, Alan



Tapp, A. (2005). Clearing up media neutral planning. Journal of Direct Data and Digital Marketing Practice, 6(3), 216-221.

Journal Article Type Article
Publication Date Jan 1, 2005
Journal Interactive Marketing
Print ISSN 1746-0166
Peer Reviewed Peer Reviewed
Volume 6
Issue 3
Pages 216-221
Keywords media-neutral planning, confusion, basic principles
Public URL
Publisher URL