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Research Repository

Clearing up media neutral planning

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Journal Article Type	Article
Publication Date	Jan 1, 2005
Journal	Interactive Marketing
Print ISSN	1746-0166
Peer Reviewed	Peer Reviewed
Volume	6
Issue	3
Pages	216-221
DOI	https://doi.org/10.1057/palgrave.im.4340288
Keywords	media-neutral planning, confusion, basic principles
Public URL	https://uwe-repository.worktribe.com/output/1056274
Publisher URL	http://dx.doi.org/10.1057/palgrave.im.4340288

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