Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Clearing up media neutral planning
Tapp, Alan
Authors
Citation
Tapp, A. (2005). Clearing up media neutral planning. Journal of Direct Data and Digital Marketing Practice, 6(3), 216-221. https://doi.org/10.1057/palgrave.im.4340288
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Interactive Marketing |
| Print ISSN | 1746-0166 |
| Peer Reviewed | Peer Reviewed |
| Volume | 6 |
| Issue | 3 |
| Pages | 216-221 |
| DOI | https://doi.org/10.1057/palgrave.im.4340288 |
| Keywords | media-neutral planning, confusion, basic principles |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.im.4340288 |
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