Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The loyalty of football fans: We'll support you evermore?
Tapp, Alan
Authors
Citation
Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2004 |
Journal | The Journal of Database Marketing and Customer Strategy Management |
Print ISSN | 1741-2439 |
Peer Reviewed | Peer Reviewed |
Volume | 11 |
Issue | 3 |
Pages | 203-215 |
DOI | https://doi.org/10.1057/palgrave.dbm.3240221 |
Keywords | database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, |
Publisher URL | http://dx.doi.org/10.1057/palgrave.dbm.3240221 |
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