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The loyalty of football fans: We'll support you evermore?

Tapp, Alan

Authors



Citation

Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221

Journal Article Type Article
Publication Date Jan 1, 2004
Journal The Journal of Database Marketing and Customer Strategy Management
Print ISSN 1741-2439
Peer Reviewed Peer Reviewed
Volume 11
Issue 3
Pages 203-215
DOI https://doi.org/10.1057/palgrave.dbm.3240221
Keywords database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet,
Public URL https://uwe-repository.worktribe.com/output/1066048
Publisher URL http://dx.doi.org/10.1057/palgrave.dbm.3240221