Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Why practitioners don't read our articles and what we should do about it
Tapp, Alan
Authors
Abstract
This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pure and applied academics. A detailed critique of some recent articles is used to highlight specific failings that, in this author's view, need to be urgently addressed. The paper concludes that a key role for applied academic marketing research is to provide a platform that allows managers to construct knowledge that is usually applied with their local context.
Citation
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Journal | The Marketing Review |
Print ISSN | 1469-347X |
Publisher | Westburn Publishers |
Peer Reviewed | Not Peer Reviewed |
Volume | 5 |
Issue | 1 |
Pages | 3-13 |
Keywords | marketing literature, marketing research, marketing executives, marketing periodicals, positivism, academic, practice interface, Lambert Report |
Public URL | https://uwe-repository.worktribe.com/output/1056286 |
Publisher URL | http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=16567368&site=ehost-live |
You might also like
Bristol social marketing centre: Past, present, and future
(2022)
Book Chapter
Public responses to volunteer community care: Propositions for old age and end of life
(2019)
Journal Article
Centre Line Removal or non-reinstatement
(2019)
Report
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search