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The changing face of marketing academia: what can we learn from commercial market research?

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 1, 2002
End Date	Jul 1, 2002
Publication Date	Jul 1, 2002
Peer Reviewed	Not Peer Reviewed
Keywords	marketing, academia, change, commercial market research
Public URL	https://uwe-repository.worktribe.com/output/1077680
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221

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