Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
The changing face of marketing academia: what can we learn from commercial market research?
Tapp, Alan
Authors
Citation
Tapp, A. (2002, July). The changing face of marketing academia: what can we learn from commercial market research?. Paper presented at Academy of Marketing Conference, Nottingham, London
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Conference Location | Nottingham, London |
| Start Date | Jul 1, 2002 |
| End Date | Jul 1, 2002 |
| Publication Date | Jul 1, 2002 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | marketing, academia, change, commercial market research |
| Public URL | https://uwe-repository.worktribe.com/output/1077680 |
| Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 |
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