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The changing face of marketing academia: what can we learn from commercial market research?

Tapp, Alan

Authors



Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Start Date Jul 1, 2002
End Date Jul 1, 2002
Publication Date Jul 1, 2002
Peer Reviewed Not Peer Reviewed
Keywords marketing, academia, change, commercial market research
Public URL https://uwe-repository.worktribe.com/output/1077680
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221