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Research Repository

Principles of Direct and Database Marketing (2nd edition)

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Book Type	Authored Book
Publication Date	Jan 1, 2001
Peer Reviewed	Peer Reviewed
ISBN	9780273646815
Keywords	direct, database, marketing
Public URL	https://uwe-repository.worktribe.com/output/1092098
Publisher URL	http://www.pearsoned.co.uk/

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