Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Principles of Direct and Database Marketing (2nd edition)
Tapp, Alan
Authors
Citation
Tapp, A. (2001). Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2001 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 9780273646815 |
| Keywords | direct, database, marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1092098 |
| Publisher URL | http://www.pearsoned.co.uk/ |
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