Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Linking business schools and practice in direct marketing: are we missing an opportunity?
Tapp, Alan
Authors
Citation
Tapp, A. (2003). Linking business schools and practice in direct marketing: are we missing an opportunity?. Journal of Database Marketing and Customer Strategy Management, 11(2), 107-113. https://doi.org/10.1057/palgrave.dbm.3240211
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | Journal of Database Marketing and Customer Strategy Management |
| Print ISSN | 1741-2439 |
| Peer Reviewed | Peer Reviewed |
| Volume | 11 |
| Issue | 2 |
| Pages | 107-113 |
| DOI | https://doi.org/10.1057/palgrave.dbm.3240211 |
| Keywords | business schools, direct marketing, database marketing, relationship marketing, target marketing, business education |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.dbm.3240211 |
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