Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Principles of direct and database marketing (4th edition)
Tapp, Alan
Authors
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2008 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 9780273713029 |
| Keywords | direct, database, marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1022300 |
| Publisher URL | http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000232610 |
You might also like
Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions
(2014)
Presentation / Conference Contribution
Online access panels for surveys on public health and epidemiology
(-0001)
Preprint / Working Paper
Support and compliance with 20 mph speed limits in Great Britain
(2015)
Journal Article
The effect of ‘smart’ financial incentives on driving behaviour of novice drivers
(2018)
Journal Article