R Collis
Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it
Collis, R; Tapp, Alan
Citation
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing conference |
| Conference Location | Stirling |
| Start Date | Jul 6, 1999 |
| End Date | Jul 9, 1999 |
| Publication Date | Jan 1, 1999 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | copycat branding, UK, FMCG, brand confusion, perception |
| Public URL | https://uwe-repository.worktribe.com/output/1097932 |
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