Alan Tapp's Outputs (74)

One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they? (2019)
Presentation / Conference Contribution

- Background: There is increased interest in the impact of living alone and loneliness on people’s wellbeing at the end of life and practicality of providing care, especially at home. In a nationally representative sample of 3,590 people aged >45 yea... Read More about One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?.

Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England (2019)
Presentation / Conference Contribution

Political affiliation and population views on the role of family and volunteer carers to supplement state provision in end of life care in England
Alan Tapp, Clive Nancarrow, Yvette Morey, Stella Warren, Julia Verne
Background: In England politicia... Read More about Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England.

Online access panels for surveys on public health and epidemiology (2014)
Preprint / Working Paper

In both the private and public sectors research on attitudes and behaviour is often carried out using “online access panels” – panels sometimes consisting of hundreds of thousands of members of the public who have agreed to answer questionnaires on a... Read More about Online access panels for surveys on public health and epidemiology.

Use Of The Warwick-Edinburgh mental wellbeing scale in a survey study of self-reported self-harm amongst 13 – 18 year olds across England (2014)
Presentation / Conference Contribution

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article

Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours (2013)
Presentation / Conference Contribution

Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article

Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.

Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.

Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change (2012)
Presentation / Conference Contribution

How social marketing can encourage teenage breastfeeding (2009)
Report

Exploring how social marketing may encourage safe driving amongst young males: A literature review (2008)
Report

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference Contribution

Principles of direct and database marketing (4th edition) (2008)
Book

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Geared for action. Developing the generic financial advice service (2008)
Report

Social marketing based strategy for obesity interventions (2008)
Report

Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report

Social marketing strategies on cycling (2008)
Report

Physics envy (2007)
Journal Article

Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

From CRM to FRM: applying CRM in the football industry (2006)
Journal Article

In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.

Revolution marketing (2005)
Book

Clearing up media neutral planning (2005)
Journal Article

Media neutral planning: A strategic perspective (2005)
Journal Article

Why practitioners don't read our articles and what we should do about it (2005)
Journal Article

This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.

Morality and markets: an exploration on the impact of charity reputation on donor intention (2004)
Presentation / Conference Contribution

Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference Contribution

Direct and database marketing and customer relationship management in recruiting students for higher education (2004)
Journal Article

Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? (2004)
Journal Article

The loyalty of football fans: We'll support you evermore? (2004)
Journal Article

Principles of direct and database marketing (3rd edition) (2004)
Book

Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article

Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference Contribution

The use of direct marketing in higher education (2003)
Presentation / Conference Contribution

Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference Contribution

Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference Contribution

Linking business schools and practice in direct marketing: are we missing an opportunity? (2003)
Journal Article

eManaging sport customers (2003)
Book Chapter

Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports (2003)
Journal Article

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference Contribution

New marketing, new marketers? (2002)
Presentation / Conference Contribution

Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter

The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article

Principles of Direct and Database Marketing (2nd edition) (2001)
Book

The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference Contribution

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article

Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference Contribution

Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference Contribution

Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference Contribution

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference Contribution

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference Contribution

Direct marketing communications (1999)
Book Chapter

The culture of collecting: An opportunity for football clubs (1999)
Journal Article

The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference Contribution

Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference Contribution

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article

Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.

Principles of direct and database marketing (1st edition) (1998)
Book

Perceptions of NCET (1996)
Report

Charity brands: a qualitative study of current practice (1996)
Journal Article

The use of brand management tools in charity fundraising (1996)
Journal Article

Relationship fundraising techniques in charities: Are they used and do they work? (1995)
Journal Article

Report on wave 1 research: Marketing road safety amongst young males in deprived areas
Report

Encouraging breastfeeding using social marketing
Report

A report of field trials of social marketing interventions for early detection of lung cancer in men
Presentation / Conference Contribution

Strategic marketing plan
Preprint / Working Paper

Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon
Report

Executive Summary
• NHS Swindon has targets to increase the initiation and duration of breastfeeding to 6-8 weeks and beyond. A number of interventions have been implemented to increase local breastfeeding prevalence, including the UNICEF Baby Frien... Read More about Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon.