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Social Marketing (2012)
Book

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing (2011)
Thesis

Physical activity has a well understood set of benefits. UK leisure time physical activity (LTPA) is socially patterned, with lower socio-economic groups participating less. There is evidence from the literature that in addition to structural causes,... Read More about An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing.

Student experiences and views of two different blended learning models within a part-time post-graduate programme (2011)
Journal Article

Blended learning is an ambiguous concept that has been subject to criticism for its lack of conceptual clarity and pedagogic purpose (Oliver and Trigwell, 2005). Yet, higher education institutions all around the globe are increasingly embracing forms... Read More about Student experiences and views of two different blended learning models within a part-time post-graduate programme.

The importance of national language as a level of discourse within individuals' theorising of leadership - A qualitative study of German and english employees (2010)
Journal Article

This article adds to the leadership discourse literature as it explores the so far neglected role of national language as a level within an individual's order of discourses, its relation to other discourses and its possible impact on the individual's... Read More about The importance of national language as a level of discourse within individuals' theorising of leadership - A qualitative study of German and english employees.

Is organisational leadership theory and discourse converging internationally? An examination of the German case (2010)
Journal Article

This paper addresses the issue of convergence/continued divergence within leadership theory and discourse in Germany by revisiting Larsen's (2003) work on German academic contributions to leadership theory between 1920 and 1950 and moving his discuss... Read More about Is organisational leadership theory and discourse converging internationally? An examination of the German case.