Fiona Spotswood
Some reasonable but uncomfortable questions about social marketing
Spotswood, Fiona; French, Jeff; Tapp, Alan; Stead, Martine
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2011 |
| Publicly Available Date | Jun 8, 2019 |
| Journal | Journal of Social Marketing |
| Print ISSN | 2042-6763 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 2 |
| Issue | 3 |
| Pages | 163-175 |
| DOI | https://doi.org/10.1108/20426761211265168 |
| Keywords | social marketing definition, ethics, behaviour change, exchange, value |
| Public URL | https://uwe-repository.worktribe.com/output/971719 |
| Publisher URL | http://dx.doi.org/10.1108/20426761211265168 |
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