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Brand co-creation for effective social marketing: the "lose the fags" case study

Spotswood, Fiona; Tapp, Alan

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Citation

Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Presentation Conference Type Conference Paper (unpublished)
Conference Name The 2nd World Non-Profit and Social Marketing Conference
Conference Location Dublin, Ireland
Start Date Apr 11, 2011
End Date Apr 12, 2011
Publicly Available Date Jun 8, 2019
Peer Reviewed Not Peer Reviewed
Keywords brand co-creation, social marketing
Public URL https://uwe-repository.worktribe.com/output/964085
Related Public URLs http://wsmconference.co.uk/

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World_SM_Conf_LTF_FSATv2.docx (31 Kb)
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