Fiona Spotswood Fiona2.Spotswood@uwe.ac.uk
Brand co-creation for effective social marketing: the "lose the fags" case study
Spotswood, Fiona; Tapp, Alan
Citation
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The 2nd World Non-Profit and Social Marketing Conference |
Conference Location | Dublin, Ireland |
Start Date | Apr 11, 2011 |
End Date | Apr 12, 2011 |
Publicly Available Date | Jun 8, 2019 |
Peer Reviewed | Not Peer Reviewed |
Keywords | brand co-creation, social marketing |
Public URL | https://uwe-repository.worktribe.com/output/964085 |
Related Public URLs | http://wsmconference.co.uk/ |
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