Research Repository

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Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher EducationRoutledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More

Drivers of client loyalty in the context of market and technological transformation (2018)
Conference Proceeding
Vafeas, M., Hughes, T., & Little, E. (2018). Drivers of client loyalty in the context of market and technological transformation

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More

Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs (2018)
Journal Article
Kumar, N., Brint, A., Erjing, S., Upadhyay, A., & Ruan, X. (in press). Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs. Production Planning and Control,

In past few years, sustainable supply chain management practices have been getting increased attention in Chinese industries. With growing regulatory and market pressure to adopt green practices, SMEs are increasingly looking for innovative technique... Read More

Financial services brand engagement: The role of experience and perceived risk (2018)
Presentation / Conference
Poole, A. (2018, September). Financial services brand engagement: The role of experience and perceived risk. Paper presented at British Academy of Management Conference 2018

Against a background of growing consumer cynicism towards brands and high levels of consumer distrust of the financial services industry, this developmental paper explores the possible role of consumer experience and perceived risk in consumer brand... Read More

Marketing agency/client service-for-service provision in an age of digital transformation (2018)
Journal Article
Hughes, T., & Vafeas, M. (2018). Marketing agency/client service-for-service provision in an age of digital transformation. Journal of Business to Business Marketing,

Structured Abstract Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the research relates to value co... Read More

Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group (2018)
Journal Article
Hughes, T., & O'Regan, N. (2018). Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group. Marketing Review, 18(1), 41-53. https://doi.org/10.1362/146934718X15208754808199

In an interview, Paul Geddes, CEO of Direct Line outlines his thoughts on how branding has changed since he started his career in fast moving consumer goods, at Procter and Gamble. The purpose of the article is to present a leading practitioner’s vie... Read More

Resource integration for co-creation between marketing agencies and clients (2018)
Journal Article
Hughes, T., Vafeas, M., & Hilton, T. (2018). Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing, 52(5/6), 1329-1354. https://doi.org/10.1108/EJM-10-2015-0725

Resource integration is a central idea within Service-Dominant Logic, but there has been little scholarly research on this aspect of theory. This study explores resource integration between marketing agencies and their clients. Nine case studies wer... Read More

Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing (2018)
Journal Article
Krisjanous, J., & Carruthers, J. (2018). Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing. Qualitative Market Research: An International Journal, 21(2), 232-252. https://doi.org/10.1108/QMR-12-2016-0123

Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small business enterprises. In order for their venture t... Read More

Academic research into marketing: Many publications, but little impact? (2018)
Journal Article
Hughes, T., Stone, M., Aravopoulou, E., Wright, L. T., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business and Management, 5(1), 1-18. https://doi.org/10.1080/23311975.2018.1516108

This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their Research Excellence Framework (REF), in particular the impact component of the assessment. It disc... Read More

Service-dominant logic as a framework for exploring research utilization (2018)
Journal Article
Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019

This article links S-D logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge between researchers and research users and als... Read More

Achieving wider impact in business and management: Analysing the case studies from REF2014 (2017)
Journal Article
Hughes, T., Webber, D., & O'Regan, N. (2019). Achieving wider impact in business and management: Analysing the case studies from REF2014. Studies in Higher Education, 44(4), https://doi.org/10.1080/03075079.2017.1393059

Universities, across the globe, are increasingly judged on social and economic impact. An important initiative in the UK is the Research Excellence Framework (REF) 2014, which assessed the wider impact of university research. The Impact Case Studies,... Read More

System trust - and interplay between institutional theory and agency theory final submission (2017)
Presentation / Conference
Poole, A. (2017, September). System trust - and interplay between institutional theory and agency theory final submission. Paper presented at British Academy of Management

This developmental paper addresses one of the key dilemmas of Agency Theory, specifically how does the principal in a relationship evaluate and assess that the agent in the relationship is conducting themselves in an appropriate manner and behaving i... Read More

The financial service industry and the 2008 financial crisis: How to restore lost trust (2017)
Presentation / Conference
Poole, A., & Yousafzai, S. (2017, September). The financial service industry and the 2008 financial crisis: How to restore lost trust. Paper presented at British Academy of Management Conference 2017

Responding to calls for research into the drivers of environmental or system trust this study examines and identifies factors that foster consumer trust in the environment within which the UK financial services industry operates against the backgroun... Read More

Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More

Experiencing events and tourism products and services (2017)
Report
Knox, D., & Little, E. (2017). Experiencing events and tourism products and services

This report, commissioned by membership organisation Boundless, explores the nature of contemporary short break and special interest break experiences and motivations in the UK leisure market. The results and themes in the main body of this report re... Read More

Coercive vs legitimate power: A paradox for consumer protection (2015)
Presentation / Conference
Poole, A. (2015, September). Coercive vs legitimate power: A paradox for consumer protection. Paper presented at British Academy of Management 2015: The Value of Pluralism in Advancing Management Research, Education and Practice

This developmental paper identifies a potential paradox in consumer protection regulation based upon the employment by a regulator of ‘coercive power’ upon those that transgress consumer protection regulation. Whilst consumers have been shown to dra... Read More

The drivers of surrogate usage and selection criteria: The use of independent financial advisers by UK consumers (2015)
Presentation / Conference
The use of independent financial advisers by UK consumers. Paper presented at British Academy of Management 2015: The Value of Pluralism in Advancing Management Research, Education and Practice

This exploratory qualitative study identifies and examines the drivers of surrogate usage and selection criteria in the context of the use of an Independent Financial Adviser (IFA) by a UK consumer. This study results in three main findings. First... Read More

From placement to academic meltdown. A qualitative study of student experience in the transition from third year placement back to fourth year academic study (2015)
Presentation / Conference
Pirie, T., & McNicholas, C. (2015, June). From placement to academic meltdown. A qualitative study of student experience in the transition from third year placement back to fourth year academic study. Paper presented at International Conference on Enhancement and Innovation in Higher Education

Placements perform a valuable role in enhancing discipline-relevant skill sets, improving confidence and making students more employable. A declining trend in placement uptake may be due to problems experienced with the transition back into universit... Read More

Institutional trust and the financial adviser (2014)
Presentation / Conference
Poole, A. (2014, September). Institutional trust and the financial adviser. Paper presented at British Academy of Management Conference 2014 Belfast

This explorative qualitative study examines and identifies the components and structure of ‘institution based’ or ‘system’ trust in the context of the relationship between a UK consumer and their financial adviser against the background of the 2008 f... Read More

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, July). Agencies and Clients – a very special relationship 1

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.