Skip to main content

Research Repository

Advanced Search

The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey (2020)
Presentation / Conference
Poole, A. (2020, September). The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey. Paper presented at British Academy of Management 2020 Conference in the Cloud, Conference in the Cloud

Against a background of increasing use of digital technology in society including the retail sector, this developmental paper identifies a need for research into ethical and sustainability issues that affect an individual's decision to use digital te... Read More about The effect of ethical and sustainability issues on consumer adoption of digital technology in the consumer purchasing journey.

When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation (2020)
Thesis
Du, Y. When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation. (Thesis). University of the West of England. Retrieved from https://uwe-repository....ribe.com/output/1490947

The research relates to identity projects and the question of why consumers still purchase identity-inconsistent products. Specifically, the research aims to explore what happens when identity projects goes wrong. Identity projects is the theory t... Read More about When identity projects go wrong - an exploration of identity-inconsistent consumption using techniques of neutralisation.

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation (2020)
Journal Article
Vafeas, M., & Hughes, T. (2020). Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation. Industrial Marketing Management, 91, 596-609. https://doi.org/10.1016/j.indmarman.2020.03.014

Service-dominant logic maintains that value is created collaboratively through a process of resource integration. Knowledge-intensive business services, the context for this study, are heavily dependent on customer resources for the fulfilment of the... Read More about Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation.

Environmentally Sustainable Event Design (2019)
Book Chapter
Mackay, C., & Julien, A. (2019). Environmentally Sustainable Event Design. In V. Antchak, & O. Ramsbottom (Eds.), The Fundamentals of Event Design, (177 - 195). Oxon: Taylor & Francis (Routledge)

Events are varied in terms of their type, scale, duration, location, time of year and theme, and this leads to equally varied impacts. However, all events involve impacts on or of ecology, transport, water, energy, lighting, noise and waste. Sustain... Read More about Environmentally Sustainable Event Design.

An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market (2019)
Thesis
Khongthaworn, P. An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market. (Thesis). University of the West of England. Retrieved from https://uwe-repository....ribe.com/output/1490848

Consumers often use online information to help them make better buying decisions (Cheung, 2014; Lu et al., 2014). Blogs and bloggers’ opinion can be one of the most important sources of information for consumers evaluating products and services, redu... Read More about An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market.

Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs (2019)
Journal Article
Kumar, N., Brint, A., Shi, E., Upadhyay, A., & Ruan, X. (2019). Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs. Production Planning and Control, 30(5-6), 464-478. https://doi.org/10.1080/09537287.2018.1501816

With growing regulatory and market pressure to implement green practices, SMEs are facing enormous challenges to simultaneously improve operational and green performances of their supply chains. The paper aims to understand the green practices adopte... Read More about Integrating sustainable supply chain practices with operational performance: An exploratory study of Chinese SMEs.

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation (2019)
Journal Article
Hughes, T., & Vafeas, M. (2019). Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation. Journal of Business to Business Marketing, https://doi.org/10.1080/1051712X.2019.1611080

© 2019, © 2019 Taylor & Francis Group, LLC. Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the res... Read More about Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation.

The Rise of Online Shopping: Could Servicescape Revive the High Street? (2019)
Conference Proceeding
Wiseman, G., & Poole, A. (in press). The Rise of Online Shopping: Could Servicescape Revive the High Street?

Against a background of rising online sales and the decline of traditional high street shopping, this study examines factors related to in-store 'atmosphere' and 'servicescape' that may encourage consumers to purchase in-store rather than online in t... Read More about The Rise of Online Shopping: Could Servicescape Revive the High Street?.

Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher EducationRoutledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.

Drivers of client loyalty in the context of market and technological transformation (2018)
Conference Proceeding
Vafeas, M., Hughes, T., & Little, E. (2018). Drivers of client loyalty in the context of market and technological transformation

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More about Drivers of client loyalty in the context of market and technological transformation.

Service-dominant logic as a framework for exploring research utilization (2018)
Journal Article
Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019

© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge betwe... Read More about Service-dominant logic as a framework for exploring research utilization.

Financial services brand engagement: The role of experience and perceived risk (2018)
Presentation / Conference
Poole, A. (2018, September). Financial services brand engagement: The role of experience and perceived risk. Paper presented at British Academy of Management Conference 2018

Against a background of growing consumer cynicism towards brands and high levels of consumer distrust of the financial services industry, this developmental paper explores the possible role of consumer experience and perceived risk in consumer brand... Read More about Financial services brand engagement: The role of experience and perceived risk.

Resource integration for co-creation between marketing agencies and clients (2018)
Journal Article
Hughes, T., Vafeas, M., & Hilton, T. (2018). Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing, 52(5-6), 1329-1354. https://doi.org/10.1108/EJM-10-2015-0725

© 2018, Emerald Publishing Limited. Purpose: Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration betw... Read More about Resource integration for co-creation between marketing agencies and clients.

Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group (2018)
Journal Article
Hughes, T., & O'Regan, N. (2018). Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group. Marketing Review, 18(1), 41-53. https://doi.org/10.1362/146934718X15208754808199

In an interview, Paul Geddes, CEO of Direct Line outlines his thoughts on how branding has changed since he started his career in fast moving consumer goods, at Procter and Gamble. The purpose of the article is to present a leading practitioner’s vie... Read More about Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group.

Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing (2018)
Journal Article
Krisjanous, J., & Carruthers, J. (2018). Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing. Qualitative Market Research: An International Journal, 21(2), 232-252. https://doi.org/10.1108/QMR-12-2016-0123

© 2018, Emerald Publishing Limited. Purpose: Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small busin... Read More about Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing.

Academic research into marketing: Many publications, but little impact? (2018)
Journal Article
Hughes, T., Stone, M., Aravopoulou, E., Tiu Wright, L., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business and Management, 5(1), 1-18. https://doi.org/10.1080/23311975.2018.1516108

© 2018, © 2018 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK educ... Read More about Academic research into marketing: Many publications, but little impact?.

Achieving wider impact in business and management: analysing the case studies from REF 2014 (2017)
Journal Article
Hughes, T., Webber, D., & O'Regan, N. (2019). Achieving wider impact in business and management: analysing the case studies from REF 2014. Studies in Higher Education, 44(4), 628-642. https://doi.org/10.1080/03075079.2017.1393059

© 2017, © 2017 Society for Research into Higher Education. Universities, across the globe, are increasingly judged on social and economic impact. An important initiative in the UK is the Research Excellence Framework (REF) 2014, which assessed the wi... Read More about Achieving wider impact in business and management: analysing the case studies from REF 2014.

The financial service industry and the 2008 financial crisis: How to restore lost trust (2017)
Presentation / Conference
Poole, A., & Yousafzai, S. (2017, September). The financial service industry and the 2008 financial crisis: How to restore lost trust. Paper presented at British Academy of Management Conference 2017

Responding to calls for research into the drivers of environmental or system trust this study examines and identifies factors that foster consumer trust in the environment within which the UK financial services industry operates against the backgroun... Read More about The financial service industry and the 2008 financial crisis: How to restore lost trust.

System trust - and interplay between institutional theory and agency theory final submission (2017)
Presentation / Conference
Poole, A. (2017, September). System trust - and interplay between institutional theory and agency theory final submission. Paper presented at British Academy of Management

This developmental paper addresses one of the key dilemmas of Agency Theory, specifically how does the principal in a relationship evaluate and assess that the agent in the relationship is conducting themselves in an appropriate manner and behaving i... Read More about System trust - and interplay between institutional theory and agency theory final submission.

Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.