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“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption (2015)
Journal Article

© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.

High growth firms in Wales: Effectiveness and importance of innovation to business growth and profitability (2014)
Presentation / Conference Contribution

The aim of this research is to provide case study evidence on the innovation performance of high-growth SMEs in an uncompetitive regional economy. Drawing on four in-depth case studies and using a comprehensive list of innovation typology we measured... Read More about High growth firms in Wales: Effectiveness and importance of innovation to business growth and profitability.

The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article

This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.