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Bristol social marketing centre: Past, present, and future (2022)
Book Chapter
Warren, S., & Tapp, A. (2022). Bristol social marketing centre: Past, present, and future. In C. Fourali, & J. French (Eds.), The Palgrave Encyclopedia of Social Marketing. Springer International Publishing. https://doi.org/10.1007/978-3-030-14449-4_51-1

This chapter covers the story of the Bristol Social Marketing Center. The Bristol Social Marketing Centre (BSMC) was a Research Centre of Excellence within the Faculty of Business and Law at the University of the West of England, Bristol. Founded in... Read More about Bristol social marketing centre: Past, present, and future.