National language and its importance for worldly leadership (2011)
Book Chapter
Physical activity has a well understood set of benefits. UK leisure time physical activity (LTPA) is socially patterned, with lower socio-economic groups participating less. There is evidence from the literature that in addition to structural causes,... Read More about An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing.
Privacy dictionary: A new resource for the automated content analysis of privacy (2011)
Journal Article
This article presents the privacy dictionary, a new linguistic resource for automated content analysis on privacy-related texts. To overcome the definitional challenges inherent in privacy research, the dictionary was informed by an inclusive set of... Read More about Privacy dictionary: A new resource for the automated content analysis of privacy.
From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference Contribution
A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference Contribution
An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference Contribution
Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference Contribution
Understanding the self-image incongruency of British non-cyclists: implications for social marketing (2011)
Presentation / Conference Contribution
Some reasonable but uncomfortable questions about social marketing (2011)
Journal Article
Student experiences and views of two different blended learning models within a part-time post-graduate programme (2011)
Journal Article
Blended learning is an ambiguous concept that has been subject to criticism for its lack of conceptual clarity and pedagogic purpose (Oliver and Trigwell, 2005). Yet, higher education institutions all around the globe are increasingly embracing forms... Read More about Student experiences and views of two different blended learning models within a part-time post-graduate programme.