Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values

Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Moyle, B. M.

doi:10.1108/03090560310487130

DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals (2003)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2003, June). DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. Paper presented at 8th International Conference on Corporate and Marketing Communications, London, UK

Horses to water? Marketing concepts and the problem of falling electoral participation in the UK (2003)
Presentation / Conference
Lloyd, J. (2003, June). Horses to water? Marketing concepts and the problem of falling electoral participation in the UK. Paper presented at Academy of Marketing Political Marketing Conference, London, UK

The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children (2003)
Presentation / Conference
Eagle, L., De Bruin, A., & Bulmer, S. (2003, June). The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia

Andragogy, pedagogy and information technology: Implications for marketing education (2003)
Presentation / Conference
Eagle, L., Hunt, L. M., & Kitchen, P. J. (2003, June). Andragogy, pedagogy and information technology: Implications for marketing education. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia

DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals (2003)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2003, June). DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia

Women, work and equal opportunities in post-communist transition (2003)
Journal Article
Pollert, A. (2003). Women, work and equal opportunities in post-communist transition. Work, Employment and Society, 17(2), 331-357. https://doi.org/10.1177/0950017003017002006

This article examines gender work and equal opportunities (EO) in five central eastern European (CEE) candidates to an enlarged European Union (EU): the Czech Republic, Hungary, Poland, Slovenia and Slovakia. It demonstrates how capitalist transition... Read More about Women, work and equal opportunities in post-communist transition.

DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals (2003)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2003, June). DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia

Understanding the people and performance link: Unlocking the black box (2003)
Report
Purcell, J., Kinnie, N., Hutchinson, S., Rayton, B., & Swart, J. (2003). Understanding the people and performance link: Unlocking the black box

Relationship marketing management (2003)
Book
Little, E., & Marandi, E. (2003). Relationship marketing management. London: Thomson Learning

Measuring diffusion: Fast tracking new products (2003)
Journal Article
Oxley, M., & Nancarrow, C. (2003). Measuring diffusion: Fast tracking new products. Admap, 40-43

An optical method for assessing scratch damage in bulk materials and coatings (2003)
Journal Article
Hutchings, I. M., Wang, P. Z., & Parry, G. (2003). An optical method for assessing scratch damage in bulk materials and coatings. Surface and Coatings Technology, 165(2), 186-193

Multicultural considerations in the ethics of psychotherapy research (2003)
Presentation / Conference
Ulus, E. (2003, February). Multicultural considerations in the ethics of psychotherapy research. Presented at Winter Roundtable Conference, Columbia University, New York City

Does history matter in strategy? The possibilities and problems of counterfactual analysis (2003)
Journal Article
Booth, C. (2003). Does history matter in strategy? The possibilities and problems of counterfactual analysis. Management Decision, 41(1), 96-104. https://doi.org/10.1108/00251740310445545

Does history matter in strategy? The lack of attention given to historical perspectives in the mainstream literature suggests that it does not. Recently, however, authors have argued that historical forces do affect the strategic management of organi... Read More about Does history matter in strategy? The possibilities and problems of counterfactual analysis.

The role of information technology in business education: Developing direction seekers into self-directed knowledge workers? (2003)
Presentation / Conference
Hunt, L. M., & Eagle, L. (2003, January). The role of information technology in business education: Developing direction seekers into self-directed knowledge workers?. Paper presented at Hawaii International Conference on Education, Honolulu, Hawaii, USA

Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand (2003)
Journal Article
Young, B. M., de Bruin, A., & Eagle, L. (2003). Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19(3), 475-490. https://doi.org/10.1362/026725703321663755

Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. (2003)
Journal Article
Eagle, L. (2003). Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9(3), 193-194. https://doi.org/10.1080/1352726032000094736

Advertising in mature markets (2003)
Report
Eagle, L., Rose, L. C., & Kitchen, P. J. (2003). Advertising in mature markets

New Unions, New Workplaces: A Study of Union Resilience in the Restructured Workplace (2003)
Book
Richardson, M., Danford, A., & Upchurch, M. (2003). New Unions, New Workplaces: A Study of Union Resilience in the Restructured Workplace. London: Routledge

DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers (2003)
Report
Eagle, L., & Chamberlain, K. C. (2003). DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers

Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values (2003)
Journal Article
Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. M. (2003). Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130

All Outputs (51)